"Embrace the Threat, Lead the Change"
- Merging Business, IP and Legal Services.


We’ve Arrived

DeLab is officially born with operations covering China and Hong Kong, with a collaborative network across the region, working with like-minded individuals.


Lining Up the Ducks


Clear sign the market is ready with renewed demands from clients for business practicality and costs efficiency.


Concept Inception

... market research on the feasibility of a structure where true business and legal services merge.



We realised our and the market’s patience is running out and more importantly, we are not alone in wanting to do what we do, differently.


The Beginning

Our Founder Deanna, whilst attending one of the many legal leadership discussions, asked… “change is no longer an option for traditional professional services including legal services. The entire model needs to evolve and evolve fast. When are we going to bite the bullet?”.

The feedback was “We have always been doing it this way for a long time. Change does not happen overnight. We must be patient and focus on fundamental disciplines”.

After spearheading the Greater China IP Practice of the international firm, Hogan Lovells, for a no. of years, Deanna started the company to offer client driven IP services using a different model.

Deanna has been operating in the IP space for many years (with a law and science degree from New Zealand) and have been in Greater China since 1997. She focuses on advisory services relating to the international aspect of all types of IP assets, IP audits, ip training, ip supply chain management, management, commercial exploitation, development and enforcement of different types of intellectual property rights. This means being with the clients from IP inception right through the value cycle.

Having experienced as a management consultant prior to being in the IP space, she fully appreciates that to really help clients, we need to understand them on multiple levels and to incorporate legal & IP advice into their real business strategy.

She has been recognised as one of the leading 250 women in IP in the world (by the publication, Managing IP). And has been ranked as an IP expert for many consecutive years in different directories including legal500; Chambers; World Trade Mark Review. She currently serves on a no. of committees including IP committees for overseas governmental delegations.

In addition to being a professional executive coach, she is also a trainer in the risk management continuity professional development programme and active in business & legal management advisory work. She is able to combine legal, consulting and coaching services in her approach.

Georgia Chiu

Georgia is a native Shanghai and moved to Hong Kong when she was 11 years old. Georgia was admitted as a solicitor of the High Court of Hong Kong in 2005 and had based in Hogan Lovell’s Shanghai office since then until 2017. She specializes in all areas of IP, both contentious and non-contentious, with a focus on litigation, in particular, in enforcing clients’ different types of IP rights against counterfeiters and managing administrative, civil and criminal actions in China. Georgia speaks English, Mandarin, Cantonese and Shanghai.

Georgia is very experienced in many areas of IP counselling including patents, trademarks, design and related technology advisory work. She also has a broad range of practice in handling commercial transactions, technology transfer, licensing, protection of trade secrets and employment-invention remuneration issues. Georgia has worked with clients from the fashion, educational products, consumer electronics, power and automation technologies, pharmaceutical and medical devices industry.

  • Working with an international consumer beauty brand on their business and IP entry into Asia and internationally. This includes all aspects of their commercial legal and IP needs, from top level advisory strategic work to their e-commerce platform, from their IP enforcement to their outside counsel management.
  • Working with an international consumer apparel brand re their IP threats in china – from reactive to proactive, from pre-emptive to defensive and execution of a complete IP strategy - looking at suppliers/supply chains/market delivery/PR and business legal risks etc.
  • Working with a large domestic listed company on various aspects of their business and IP related structuring and branding strategy for the next 20 years.
  • Training frontline commercial leadership and retail team re the mining and development of IP for a large apparel listed co.
  • Advising small SMEs from their inception of how to allocate resources to IP
  • Setting up IP spin off entities as the company grows and diversify or move across vertical/horizontal business structures
  • Train, monitor and enhance the performances of business and legal partners and operators on the ground
  • Dissecting/"translating" standard legal risks into practical business considerations and implement related risk aversion measures
  • Negotiating partnership/collation arrangements for multiple entities on their long and short term cooperation with IP and multiple cross border components

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