The mission, put simply, is to be able to put some fun back into the work we do and to be outside the box, and deliver real practical commercial value with costs and time efficiency.
We provide fully integrated strategic consulting services focusing on intellectual property and the related delivery of legal services. Our clients are those who understand the value of IP and want IP to be an active part of their business strategy.
Our approach draws on our multi-disciplinary backgrounds to assist our clients to formulate and achieve their commercial objectives, with legal and commercially focused solutions.
We marry business/legal/IP in a business driven environment.
Our service delivery model challenges old established models and deliver business legal consulting focused IP services to clients in a bespoke/agile way, both in terms of how we engage and how we service/charge clients.
We want to spend time to know the clients, how they operate and solve their real issues practically, commercially and more importantly, time/cost efficiently. We are more than mere third party service providers. Consider us your in-house virtual team. We want to grow with our clients.
It’s time to change the old narrative. Afterall, “threat is the change that you’re not leading”.
DeLab is officially born with operations covering China and Hong Kong, with a collaborative network across the region, working with like-minded individuals.
Clear sign the market is ready with renewed demands from clients for business practicality and costs efficiency.
... market research on the feasibility of a structure where true business and legal services merge.
We realised our and the market’s patience is running out and more importantly, we are not alone in wanting to do what we do, differently.
Our Founder Deanna, whilst attending one of the many legal leadership discussions, asked… “change is no longer an option for traditional professional services including legal services. The entire model needs to evolve and evolve fast. When are we going to bite the bullet?”.
The feedback was “We have always been doing it this way for a long time. Change does not happen overnight. We must be patient and focus on fundamental disciplines”.
After spearheading the Greater China IP Practice of the international firm, Hogan Lovells, for a no. of years, Deanna started the company to offer client driven IP services using a different model.
Deanna has been operating in the IP space for many years (with a law and science degree from New Zealand) and have been in Greater China since 1997. She focuses on advisory services relating to the international aspect of all types of IP assets, IP audits, ip training, ip supply chain management, management, commercial exploitation, development and enforcement of different types of intellectual property rights. This means being with the clients from IP inception right through the value cycle.
Having experienced as a management consultant prior to being in the IP space, she fully appreciates that to really help clients, we need to understand them on multiple levels and to incorporate legal & IP advice into their real business strategy.
She has been recognised as one of the leading 250 women in IP in the world (by the publication, Managing IP). And has been ranked as an IP expert for many consecutive years in different directories including legal500; Chambers; World Trade Mark Review. She currently serves on a no. of committees including IP committees for overseas governmental delegations.
In addition to being a professional executive coach, she is also a trainer in the risk management continuity professional development programme and active in business & legal management advisory work. She is able to combine legal, consulting and coaching services in her approach.
Georgia is a native Shanghai and moved to Hong Kong when she was 11 years old. Georgia was admitted as a solicitor of the High Court of Hong Kong in 2005 and had based in Hogan Lovell’s Shanghai office since then until 2017. She specializes in all areas of IP, both contentious and non-contentious, with a focus on litigation, in particular, in enforcing clients’ different types of IP rights against counterfeiters and managing administrative, civil and criminal actions in China. Georgia speaks English, Mandarin, Cantonese and Shanghai.
Georgia is very experienced in many areas of IP counselling including patents, trademarks, design and related technology advisory work. She also has a broad range of practice in handling commercial transactions, technology transfer, licensing, protection of trade secrets and employment-invention remuneration issues. Georgia has worked with clients from the fashion, educational products, consumer electronics, power and automation technologies, pharmaceutical and medical devices industry.